Tuesday, January 19, 2010

Anti-choice commercial during the Super Bowl?

The following was originally posted at ChoiceUSA.

I remember being incensed when CBS refused to air an anti-Bush PSA during the Super Bowl in 2004, though I understood why the network would choose not to air something so obviously political in nature. (Granted I knew well that the corporate overseers at CBS wouldn't be, let's say, "supportive" of such an ad, even if the ad's creators did raise the dough to pay the outlandish advertising costs.)

Which is precisely why I'll be watching this closely: Football Player to Feature in Anti-choice Super Bowl Ad

Yes, according to the Huffington Post, Focus on the Family has produced an ad for the Super Bowl that uses Pam Tebow (mother of Heisman trophy winner Tim Tebow) as the crux of an anti-abortion message. Tebow's mother was diagnosed with a serious illness in her 5th month of pregnancy and was encouraged to terminate. She didn't, and that's why we have Tim. Similar to last year's effort (which asked, "What if Obama's mom had aborted him?"), Focus on the Family is looking to send their anti-choice message to thousands upon thousands of wing-eating, beer-drinking football fans (and those of us who just love the commercials).

A 30 second slot costs advertisers between $2.5 and 2.8 million, which Focus on the Family raised from their network of "very generous and committed friends." Will CBS veto this obviously political ad the same way they did six years ago, or do "personal stories" with obvious political messages somehow "transcend" political nature like those apparently "non-political" Choose Life license plates? I hate to say it, but CBS: the ball is in your court.

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