NARAL Pro-Choice America has noticed this tactic as well. Focusing primarily on SuperPages.com and YellowPages.com, NARAL has published a letter to these high-traffic internet business directories asking them to hold CPCs accountable for false advertising:
Our Letter to Superpages.com and Yellowpages.comYou can add your name to the letter here.
NARAL Pro-Choice America and more than one million of its members and activists across the country call on SuperPages.com and YellowPages.com to remove deceptive anti-choice ads that violate your terms-of-use policy.
We understand that you are probably unaware that the advertisers post misleading listings.
To date, we have identified approximately 112 anti-choice organizations advertising under "Abortion Services" on SuperPages.com and YellowPages.com, even though the directories have a category called "Abortion Alternatives." We have verified that none of the 112 anti-choice organizations provides or refers for abortion services.
We are confident that you will agree that ads posted by anti-choice organizations under the category of "abortion services" violate your terms-of-use policy. These listings are clearly "purposefully deceptive," "false, misleading," and "fraudulent."
We ask that you remove the material immediately, and protect the millions of people who rely on SuperPages.com and YellowPages.com every month to provide accurate information.
CPC Watch does not have nearly the capacity of large-scale organizations like NARAL, but we are still doing our part to help keep high-traffic business directories free of deceptive advertising. Through our Google Maps Project, we are informing Google of misleading categorizations and false statements about provided services. But we still could use more help.
What can you do? For starters, help us alert Google that their listings are inaccurate. Here's how:
- Go to Google and type "abortion clinic" followed by the name of your city or town (or any city/town you want).
- Compare the agencies listed in the Google Maps area with our CPC list. Know, however, that we are in the middle of updating our records and may not have all CPCs listed. If possible, click onto the center's website. CPCs are almost uniform in the way they present themselves on the web; read about them here.
- If you see a CPC that is listed as an abortion clinic, an abortion provider, or is categorized under abortion services, abortion referrals, etc, you can report it to Google. Click "reviews directions, and more" to get to the main listing page.
- Click "more" and then "Report a problem."
- Fill out the form. Select “Listing contains incorrect information or spam” and select "category." In comments, type: "This center is listed under ‘abortion services’ but it does not provide or refer for abortions." Keep it simple; there's no need to get inflammatory.